Organizational Communications
Strategy, Training, and Consulting
Improving culture and customer experience through effective communications.
Effective communication is a fundamental building block of every organization’s success.
- Communications with employees and prospective employees can influence the talent you recruit, how your teams work together and perceive opportunities for growth, and the long-term contentment and retention of staff.
- Communications with your customers, key influencers and the broader market can be the difference between driving growth through referring and repeat clients and losing market share to your competitors.
- Your organization’s culture and the way it’s communicated have a direct effect on your employees and your customer experience.
Whether you are looking to recommit to your purpose and values, build a roadmap to strengthen your culture, train your teams to communicate more effectively, or develop a communications strategy to support your brand, MarketPoint® can help.
Our Focus
Communications Strategy
Positioning, Message Therapy®, Employee Communications, Marketing Communications, M&A and Leadership Transitions
Brand & Culture
Brand Assessments, Culture Mapping, Brand Research, Brand Development, Brand Strategy, Brand Management and Consulting
Communications
Training
Brand, Culture, Leadership Communication Skills, Presenting, Speaking, Storytelling
Workshops &
Facilitation
Messaging, Creative Problem Solving, Process Development, Team Building, Strategy, Planning, Organizational Change
Our Story
For nearly 25 years, MarketPoint has worked with clients across the globe spanning a wide range of industries. Founded by Laura Pasternak, a well-respected and sought-after marketing and communications expert, MarketPoint’s work is grounded in the belief that being intentional about how you build brand and culture and being authentic in how you communicate – both internally and externally – are key to an organization’s success.
Bringing together an experienced team of senior consultants who are experts in their fields, MarketPoint continues to work with leadership teams and their organizations to clarify purpose, improve communications, build brand, create culture, engage teams, creatively solve problems, and develop actionable strategies that effectively tell their story and help them live their brand.
How We Work
Maybe it’s our insights that stem from years of experience. Maybe it’s our commitment to uncompromisingly honest (and sometimes hard-to-hear) feedback. Or maybe it’s the clarity and empowerment we provide through structured process and creative problem-solving.
At MarketPoint, we are committed to helping teams simplify complex communications issues, articulate their why, and foster a culture that attracts the best talent and drives positive customer experience. And we do it all in a collaborative way that sparks insightful conversations and ensures actionable strategies.
Our end goals are simple:
- Help organizations be intentional about building brand and culture, and
- Empower teams with the skills to tell their story and communicate authentically – both internally and externally – promoting behaviors that will generate results