Market Research
MarketPoint offers customized and highly targeted market research solutions that help organizations keep a pulse on what drives their key markets and leverage the resulting data to make real-time, iterative marketing and communications decisions.
Our research solutions help organizations:
- uncover the market’s true perceptions of their offerings (products/services) and their brands
- identify gaps between their perceived performance and their markets’ expectations
- determine the values, needs and drivers of their audience (by segment)
- validate and clearly define their market position
- better understand their competition
- quantify opinions and beliefs
- evaluate performance
- identify opportunities to increase engagement
- explore levels of satisfaction
- determine Net Promoter® scores and track changes over time
- measure the efficacy of communications
- size and segment markets
- launch and position (or reposition) products and services
- establish benchmarks and set goals
We believe the research process should be simple, iterative and transparent – and that it should yield realistic and actionable recommendations.
Our approach is custom-built, based on each project’s goals; solutions may include:
- focus groups (in-person, online, and non-time-bound)
- listening sessions
- in-depth one-on-one interviews
- phone surveys
- online surveys
- public intercepts
- market sizing
- perceived gap analysis
- secondary research (i.e., exploration of existing, third-party research)
NOTE: MarketPoint strictly adheres to the ethics codes published by the Marketing Research Association and the American Psychological Association.